Truly Scrumptious!

Tuesday, July 24th, 2012|About Elexu, Advice, Interviews|by Fiona Smout

Today, Katherine Dawn Perry is a full-time office worker and the proprietor of Kit’s Baking Boutique, an online company selling delicious sweet treats made to order. Tomorrow, she sees herself pursuing this passion as a full-time career, perhaps even with the hopes of one day owning her very own boutique! In this Elexu interview, Katherine talks about how she made her dream a reality, and inspires others to have the confidence to do the same.

Tell us a bit about when you first realised you wanted to start up your own baking business. How easy was it to make this a reality?

I’ve always wanted a career where I could use my creative talents. I started off making greetings cards and cute crochet toys that I successfully sold at school fetes and on websites such as Etsy, Coriandr and Folksy. Then I had a breakthrough! In December 2011 I baked my first batch of cookies for my husband and family, and they loved them! This encouragement fuelled my passion for baking and after a few months I was making Macaroons, Whoopie Pies and Cakepops… I was officially hooked and I knew this was something that could turn in to a successful venture. My business is still in its infancy, but I believe that with the support of my family and friends, by this time next year it will have grown; it is my hope that the business will become my full-time career.

How beneficial was social media to you in getting the word out about your business? Which websites were most effective?

Social media has played a key role in these first few months of starting up my business. I started my Facebook page ( in April 2012 and quickly linked this to a Twitter account (@KBakingBoutique). At first it was just a place where I shared photographs of the cakes I was making for friends and family, but then I started getting some interest from people who wanted to purchase my cakes!! My first order was very exciting and my orders continued to grow just through the use of Facebook!

Social media is a great way of spreading the word and unlike a business card that you give out and people often forget about, by getting people to ‘Like’ your page you can continually update them with your latest news and share photographs to keep them interested.

What advice would you give to anyone who is looking to start up their own business?

The best advice I can give is to believe 100% that your business will succeed and to just keep going. I am still very new to everything and have had some kitchen disasters, but looking back I feel proud that I made it through and finished the order, and I know that it will be worth it in the end when this is my full-time career.

The other important piece of advice I can offer is to make sure you register with HM Revenue & Customs ( It makes such a difference to know that you are an official business and that you have made that first step. If you are worried because you are not sure what to do with regards to tax and National Insurance, HMRC have some fantastic Webinars that you can register for which will give you loads of information on how it all works.

Could you benefit from a company like Elexu?

Definitely! When I first started looking into creating a business of my own, I trawled the Internet for ideas, support and information and I managed to find some really helpful sites where other cake makers were willing to share their expertise with others.

Elexu is great because it will give people the stepping stones needed to follow their dreams and aspirations. I love the idea of the chance to win competitions with monetary prizes which will help kick-start new ventures.

I will certainly be utilising it from now on and recommending it to others.

What is your favourite word, and why?

Boutique…because when I hear that word I think of shops filled with pretty, gorgeous, scrummy things!

Elexu wishes Katherine every success in fulfilling her aspiration of turning this increasingly successful business into a full-time career! Having tasted her creations, we can confirm they are every bit as delicious as they look! To order your own boutique delight, you can contact Katherine via her Facebook or Twitter pages, or alternatively via her email address: