Style it Soho

Tuesday, September 18th, 2012|About Elexu, Elexu Team Posts, Event|by Sam Watson

Today’s post comes from Tanya who writes about the first event for Elexu competition “Style it Soho”. Read about the inspiring participants and how to take part in the event.

2012 has been an unforgettable year for London we have seen  fantastic sporting talent but now we are seeing the fashion talent that London has to offer during fashion week. We have astonishingly creative people working in the capital, bringing energy and ideas as well as generating business. Over just a few days fashion week showcases Britain’s best fashion designers, puts London’s creative industries on the front pages and brings in over £100 million pounds worth of orders alone. The international press are attending from 42 countries to illuminate 62 catwalk shows and 20 presentations to take place over five days. Dress smart.

Well Elexu has got caught up in the fashion spirit and is currently holding a competition for the visually creative in the fashion field giving young stylists, models, photographers and  fashion bloggers the opportunity to showcase their talent and meet similarly-minded fashion-forward young people.

The ongoing competitions first date was inspiring! Many well-known retail, dining and entertainment establishments, including Aqua Spirit London and Vintage Magazine Shop,  graciously donated their locations in the fashion hub that is Soho. Stylists brought their makeup and clothes, aspiring models brought their bodies and photographers brought their camera to create a number of unique photo shoot opportunities to show off the talent that they have.

This fantastic event provides a young people with the chance to mingle with one another and build connections for the future. They were able to work together with the resources they may not be able to access normally and with Elexu’s help we were able to create a great opportunity and showcase their talent. The event was charged with energy and creation and it was inspiring to watch the participants do what they love. They were all very talented and I look forward to the second event day for Style it Soho which you can be a part of!


Do you picture yourself running show at a catwalk? Modelling on the runway? Or being that influential fashion blogger who decides what hot and what’s not? If yes to one of these, enter Elexu’s STYLE IT SOHO competition for the chance to win some fashion swag and be ready for future fashion competitions.

For full details, just join the Elexu community at Use VIP access code STYLEIT1 to fast-track your request.