Interview with Alicia Erb – Her Struggles and Ambitions

Wednesday, June 6th, 2012|Interviews|by David Young

Today we have an interview from David Young, one of our budding interns, and an aspirant, Alicia Erb, who shares with us her ambition to become a Pay Per Click Account Manager.

David: Tell me about yourself…

Alicia: I’m a recent Texas Tech graduate of marketing and minor in sociology. I currently work at Top Spot Internet Marketing in Houston as a PPC Account Manager. In the little free time I have, I like to spend time with my family and friends, hit up the gym for a little Zumba and catch some rays by the pool.

David: What are you aspiring to do now that you have graduated?

Alicia: Well I have a lot of professional goals now that I’ve graduated. First off, I plan to learn as much as I can about being a successful PPC Account Manager and create a lot of successful leads for all my clients. And ultimately, I hope to be promoted based on performance within my first year.

David: What was it that made you decide you wanted to do marketing?

Alicia: A lot of trial and error. I was always interested in business (b/c my mom is an accountant) but after trying out different roles that were focused on accounting, for example being my sorority’s treasurer, I realized that accounting wasn’t the aspect for me. I had an opportunity to work for a marketing agency and I loved that aspect of business, mostly because I love interacting with people.

David: What has been your biggest challenge and how did you overcome it?

Alicia: My biggest challenge was probably deciding what I wanted to do professionally. It was a little discouraging when all my friends knew exactly what they wanted to do and I had no idea. My main goal was to find a profession that I would love and I would be proud of and although it took a while to figure it out, I’m glad I didn’t settle for one just based on pay or financial security.

David: Elexu’s three pillars are content, capital, and connections. How do you think these things could help you?

Alicia: Well obviously content and capital are great things to gain, but as a marketer I believe the most important one to gain would be the connections. I believe creating relationships with people, personally and professionally is the most important part in being successful.


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