Interview with Alicia Erb – Her Struggles and Ambitions
Today we have an interview from David Young, one of our budding interns, and an aspirant, Alicia Erb, who shares with us her ambition to become a Pay Per Click Account Manager.
David: Tell me about yourself…
Alicia: I’m a recent Texas Tech graduate of marketing and minor in sociology. I currently work at Top Spot Internet Marketing in Houston as a PPC Account Manager. In the little free time I have, I like to spend time with my family and friends, hit up the gym for a little Zumba and catch some rays by the pool.
David: What are you aspiring to do now that you have graduated?
Alicia: Well I have a lot of professional goals now that I’ve graduated. First off, I plan to learn as much as I can about being a successful PPC Account Manager and create a lot of successful leads for all my clients. And ultimately, I hope to be promoted based on performance within my first year.
David: What was it that made you decide you wanted to do marketing?
Alicia: A lot of trial and error. I was always interested in business (b/c my mom is an accountant) but after trying out different roles that were focused on accounting, for example being my sorority’s treasurer, I realized that accounting wasn’t the aspect for me. I had an opportunity to work for a marketing agency and I loved that aspect of business, mostly because I love interacting with people.
David: What has been your biggest challenge and how did you overcome it?
Alicia: My biggest challenge was probably deciding what I wanted to do professionally. It was a little discouraging when all my friends knew exactly what they wanted to do and I had no idea. My main goal was to find a profession that I would love and I would be proud of and although it took a while to figure it out, I’m glad I didn’t settle for one just based on pay or financial security.
David: Elexu’s three pillars are content, capital, and connections. How do you think these things could help you?
Alicia: Well obviously content and capital are great things to gain, but as a marketer I believe the most important one to gain would be the connections. I believe creating relationships with people, personally and professionally is the most important part in being successful.
If you or someone you know is interested in joining Elexu or being interviewed on our blog give us a shout at email@example.com!