How to turn off ads on your Youtube videos

Sunday, June 29th, 2014|Advice|by Martin Zeman|No Comments

You have made an amazing video and you can’t wait to share it with the world. The problem is that Youtube keeps showing the annoying pop up banner with third party ads. Don’t worry, you can easily turn that off. Read on to find out how.
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How I see TV Advertising of tomorrow

Tuesday, June 24th, 2014|About Elexu, Future of TV|by Martin Zeman|No Comments

A while ago we created this video for an innovation in digital advertising contest organized by IC Tomorrow. This video concisely summarizes our perspective of the challenges TV advertising (and subsequently whole TV industry) faces today. Enjoy!

It’s certainly scary times for traditional broadcasters. New technologies are shaking the traditional business model, advertisers are shifting their money online, viewers’ change the ways they consume video content and a whole army of new competitors is forming on the internet getting ready to disrupt the whole industry.

We are absolutely thrilled about this revolution. We believe it will bring a lot of good – more relevant and useful content, more engaged viewers and less of the annoying advertising.

Advertising is a cornerstone of TV – it works well when there are millions of viewers watching a single show but it clearly wouldn’t be sufficient to fund a show with tens of thousands of viewers. Yet we believe that the future of TV is all about these shows. Smaller but much more engaged audiences consuming niche content.

We can’t wait for this future TV to become a reality and seeing that Youtube is too busy trying to replicate the old TV advertising model, we have decided to build the tools for the broadcasters and producers of tomorrow ourselves. We want to empower them with video tools that will bring them closer to their audiences and allow their community to pay back more directly and meaningfully than in the indirect TV advertising model.

We strongly believe there is a way to make a decent profit through video – and I don’t mean just viral comedy sketches and cats videos.

A New Beginning

Tuesday, June 17th, 2014|About Elexu|by Martin Zeman|No Comments

New Beginning

Six months ago we launched iVO, our interactive video player. We had built iVO to help video content owners get their viewers more engaged and to enable a two way communication between the two parties. We have spoken to a large number of people: potential clients, partners and even competitors to identify the core opportunities in the market and find how we and iVO could help people and organizations build stronger relationships with their audiences.

This past half a year has been an absolutely amazing ride and it showed us a whole new world and high value opportunities for brands, video producers, owners of community based websites and their audiences.

Video is the most powerful medium when it comes to establishing an emotional connection with viewers but video monetization model is broken. Forcing viewers to watch irrelevant advertising annoys them. This wasn’t that big problem on TV when the viewers didn’t have much choice but the power has shifted, nowadays there the viewers have many more options and they are in control so advertisers have to earn trust and permission to market in order to succeed.

Our focus is to help brands and community-based websites deepen the relationships with their existing communities as well as help them grow in size. The way we plan to do is through creation of curated and formatted video channels that their target audiences want to watch.

On this blog we will be sharing more about our vision of future TV, we will be showcasing role models who use video particularly well, we will bring you news from the future TV industry and tips on how to produce and monetize videos.

Whether you are an owner of a community-based website, marketer, SEO specialist, video maker or if you are crazy passionate about a specific topic – sign up to this blog and join us on the journey. You won’t regret it.