A Day In the Life of a Young Entrepreneur

Tuesday, February 26th, 2013|Advice, Elexu Team Posts, Interviews|by Amarisgentles|No Comments

“I will never give up, my ambition has no limits”

On an ordinary day I get up around 7 o clock, I lie awake for while and mentally analyse whether I have hit the mile stone that I set myself for that particular day. Whether I have or not I tell myself “Keep going Aaron. Consistency is the key and your almost there. You are on the right path to make your life better.” I clamber out of bed and go straight to my computer and check all my emails and voicemails; to give me a detailed motivation of my day.

I walk to my local Tesco express and buy myself a vegetarian breakfast and lunch. Although I’m living on a budget I try to be conscious about what I eat. From the tender age of four I decided that I wanted to be a vegetarian because I’m a firm believer that it’s important to keep your body healthy.

My company is Runway Republic; an online fashion platform that creates a micro-site for designers, boutiques and vintage sellers to nationally and internationally trade. It also has a social network aspect to it all, which allows all fashion lovers, buyers and sellers to connect under one roof.

runway republic video (link to Runway Republics first photo shoot for a campaign)

I was exposed to a certain lifestyle at a very young age and I saw the benefits and downfalls that came with the environment that I was developing in. I managed to get myself in trouble with the police and made unnecessary enemies. However, I was so desperate to separate myself from the individuals that appeared to not want to prosper in life. After watching my older sister graduate and develop in her career and also graduating myself, I knew that if I put my energy into something positive there was a reward that would make me proud unlike the negative aspects to my lifestyle.

After many mornings and nights wandering around my neighbourhood I noticed that there were no young black males to look up to, except rappers or athletes but that wasn’t the conduit I wanted, I saw myself as an intelligent black male so I decided I would represent that figure in society. I put myself to the test. I want to show other black youths that there is space for them on the corporate ladder. I feel like there is a lot of weight resting on my shoulders but I use this added pressure as motivation.

No two days are the same ever since I started up Runway Republic. The day that we first got financial aid for Runway Republic was such a joyful day, particularly because I knew as a young black male it would be harder to find financial support. Working in the fashion industry I discovered the importance of conducting myself in a professional manor and being well presented. So just before I leave my house for any business meetings I make sure that I have a fresh hair cut, intoxicating cologne and a trusting smile.

After a relaxing shower and shave, I drive down to our office proudly in ford focus after I sold my B.M.W in order to invest the money into Runway Republic. I sold and used everything that I’ve ever owned my savings, shares and my car.  As I drive I try to ignore the burn from my tired eyes after a night at work. I had to get a night job in order to keep myself alive while I get Runway Republic off the ground and although it doesn’t pay for holidays to Hawaii it’s enough for me to treat myself to a cheeky Kit-Kat now and then.  Working at night and running a company during the day is hell on earth, it’s mentally and physically tiring.

My youth allows me to take off my CEO hat and put on my worker hat on in the night and switch it back in the morning without running out of batteries. It’s difficult to give up when I don’t understand the word no. The good thing about being an entrepreneur in this decade is that young people are forced to be more ambitious so we are taken more seriously in the public eye. People often ask me if my race has been a barrier to me operating on a daily basis but I think that constraints are self inflicted, not to say racism doesn’t exist but if I feel like I’m being hindered because of my race I’m not going to allow that to determine my success and enough doors had been opened for me to confidently believe that anything is possible.

Some days when I’m travelling between the office and work I have my ordinary human doubts and I start thinking of alternative ideas but then I remember that a wise man once told me “why have a plan b if you know plan a is going to work”

At the end of the day I return home with a brain full of worries and anxiety but my family and close friends are a comfort to my mind. There so much diversity of intellect and beliefs among my relatives and companions.

Before I got to sleep I am consoled by knowing that I will never give up because my ambition has no limits.

‘Breaking All the Rules’ with The Ignition Boys

Wednesday, February 20th, 2013|Elexu Live Lounge, Event, Interviews|by Sam Watson|No Comments

One afternoon in January Elexu interviewed The Ignition Boys, a 5 piece band from five different cultures and backgrounds joined together to create music. We got to talk to them about the band and there upcoming album breaking all the rules which is due for release later in the year.

Part 1

Part 2

TIB are performing at Elexu Creative Live on 23/02/2013. Come down for a great night of music,

photography and films. Just click here for all the details and get your discounted VIP ticket.

A Filmography Coffee

Friday, February 15th, 2013|Film Community|by claudiaiasella|No Comments

What is better than having a coffee with three filmmakers on Wednesday afternoon? This what happened on the 16 of January at Elexu.  Throwing out  ideas, dreams and future collaboration, Cherryl Martin and me spent a lovely afternoon in the company of Adrian Scott, Ilie Zubascu and Karen Bacellar.

Three different backgrounds, three different countries, three different personalities but one common passion.


Adrian Scott

An English guy with a great energy and believes in his dreams.

He started writing alone in his room when he was just a kid, today Adrian Scott, works with many people within the British Film Industry and hopes to spread his knowledge and indeed to learn from the best in the world.

Experienced scriptwriter, producer and director and Co-founder of Mellow 9 Productions, he has already given seminars on his experiences as a scriptwriter in schools and colleges.

One of his relevant works is Victim. He worked on this project as one of the writers. A powerful urban thriller about justice, society, self-respect and redemption. Is the story of one young man’s attempts to break out of a cycle of violence and is a vibrant and authentic picture of the consequences of crime. In cinemas June 2012


Ilie Zubascu

 Fresh and  kind Romanian.

Ilie is currently MA Video Production and Film Studies student at University of West London.

Ilie passion is  in video and film production, especially digital film making. He  would like to use the art of film to make an impact through story telling and wants to inspire other to write their own life stories.

Recently he working in the documentary film production of the filmography world . The project that he is currently involved is a documentary based on a Iranian family. The film is shot around the court hearings of the Iranian girl that seeks asylum in the UK. She was already refused once and now is on her second court hearing.

The documentary will be finished around June – July of this year.

One of his recent projects is “Peste toate Isuse esti Tu”

A short film presented for IPhone film festival. Have a watch below.


Karen Bacellar

Lovely and sparkling American.

Karen is currently studying for an MA in Film Studies at University College London. She is currently working on a few writing projects and in pre-production for a short film that she hopes to shoot in March. The short film is entitled, Act Like Me, and is about an aspiring actress, who with the help of an acting coach finds the emotional peace necessary to perform an audition monologue.

­­Evelyn Victorious is one of the most recent projects. The short film is about an aspiring jazz singer, who makes her rival sick in order to gain the main stage position at a cabaret. Her Video can be found on vimeo here.

Karen has worked on several small film productions and aspires to be a filmmaker. Meanwhile, she writes scripts and muses about life and film on her blog, BlondeScarlett.


Elexu film community is growing up, and competitions are already running in our platform. If you have a dream, you have to stand up for your self, don’t wait for something, but do something. If you are a potential filmmaker, have a look in our platform to get the chance to compete in one of our competition, do the first step and start to live your dream.

Actress Interview – Arundhati Misra

Wednesday, February 6th, 2013|Interviews|by Sam Watson|1 Comment

Elexu had the privileged of interviewing Arundhati Misra an actress trying to make it in one of the worlds toughest businesses, Acting!

So tell us a bit about yourself?

I’m 23 years old, born and brought up in Delhi, trained on the job…

I started off with community theatre when I was 12 years old, and then continued to do theatre in school and university (a lot during my undergrad in Mumbai) and then came to London to do a Masters and tried to get into professional acting here.

What inspired you to get into acting?

I don’t know, but I was 13 when I realized that I wanted to. It was not a ‘big moment’ at all or a revelation of sorts. It was merely a class play for my English lesson (Taming of the Shrew- Shakespeare). The play was being performed in front of my class and hence it was a very small school activity. But it made me think, “This is so much fun, this is what I want to do!”

What I find inspiring is when you have lines, sentences and a script and you create a scene, a character from nothing at all and sometimes it’s amazing. And you have brought life to this script, this character.

So inspires you? 

Someone I really admire is Mark Ruffalo from The Avengers. “This man went on eight hundred ill-fated auditions. Auditions for bad karate movies and shows about cops on bikes. Auditions in which — and this one is hard to picture — Richard Grieco trash-talked him. Even in a town where rejection is as common as multigrain pancakes, eight hundred auditions is a lot. Epic even.” And, this always makes me think ‘If he can, I can as well’.

I really hope I don’t I have to go to 600 auditions.

Favourite Movie and Why?

A movie that left me absolutely raptured was A Single Man. The reason for that would be that it makes you feel, from start to finish, exactly the way the director, actors and everyone want you to. There is so much clarity because there was no character I didn’t understand, no scene that didn’t fit in! And also, while watching it you’re a 100% present and not thinking of anything else.

Moreover, you can feel his love for his partner, you can see and feel his heart aching, feel his sadness, loneliness..It’s a perfectly made masterpiece.


What has been your best acting experience?

‘Fear and Misery of the Third Reich’ which is a Bertoit Brecht play. I did this during my Masters programme and the reason it was my best acting experience was because the director was absolutely brilliant. It was basically a series of short mini stories and the director adopted the directing style of Bertoit Brecht. So, there were no lights on stage, only torches that the backstage crew were holding up on stage, the crew were on stage with the actors, the audience were blindfolded for a while. Basically, the audience were to be involved at every stage, he used the audience during the play, engaged them, surprised them in original ways, in fact engaged them sometimes even without them realizing it. So, it was a very creatively satisfying experience…very different!

Tips for others  trying to make it in the acting business 

Don’t give up! Don’t give up! Don’t give up!

It’s extremely hard and there are days when you feel like you are in the wrong profession and that everything is just ridiculous but those are the moments to stay positive.

“The world ain’t all sunshine and rainbows. It is a very mean and nasty place and it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain’t how hard you hit; it’s about how hard you can get hit, and keep moving forward. How much you can take, and keep moving forward. That’s how winning is done. Now, if you know what you’re worth, then go out and get what you’re worth. But you gotta be willing to take the hit!!”

Written by

Anoushka Adya